Wednesday, March 10, 2010
Telling it Like it is--Whether You Want to Hear it or Not
I spent part of my day today talking with my brother. He has been in sales and marketing all his life (yes, ALL his life--even as a little kid he was always trying to sell something to someone!), and right now he is starting up his own Marketing company (Tru-Market.com). He is also helping Heaven and Earth Essentials with some new marketing programs and new website this year.
There are very few people in my world that tell it like it is...most sugarcoat what they want to say, or try to be diplomatic so as not to hurt my feelings. That's what I like about my brother. He is one of the few people that say exactly what the deal is, and he can get away with it because he isn't malicious about it. He lays it out on the table. Don't like it? Too bad. Get used to it.
Do I like hearing the facts like that? Not always. But sometimes we need that jolt so we make the changes that are necessary to move forward. Sometimes we get so set in our ways that it's hard to make that change, easier to just keep doing what we've always done. My favorite comment of his today was telling me exactly what was holding me back on a particular issue. He said to look in the mirror. Ouch....
So, Doug, I WAS listening, and I DID take notes while we were talking on the phone today. You have a lot of great ideas, and we will implement them as we can...just not all at once. I'm accomplishing one right now as I type this (I can check this one off the list--check!).